Sale 3.0 is on! Sellers specializing in direct video, Kampeky will be your indispensable tool by far, avoiding all the problems linked to sales encountered on Facebook Live.
Lurking in the shadows, often at close to twilight hours, they watch for the dropper views of the Live that they have just started. Sitting on the sofa at the living room, at the kitchen table or posted in front of the bedroom wardrobe, here they are ready for their live sale decided, to expose their former dress wardrobe to the general public.
Among the merchandise, we find everything. Between the dresses in which some no longer fit and the accessories which others no longer use, it is the madness and the embarrassment of choice. Beauty products, evening wear, plus size clothing and even baby cuddly toys, the prices have been launched and the comments activated!
Spotted on Facebook, Sandra is one of these new generation « second hand sellers ». It is on weekends and in her free time that she spends her days selling off her wardrobe Clothes for men, women, teenagers or babies, « tell me what you want and I will give you a little story », she declares facing the camera. Sorted, washed and ironed, her stock comes mainly from the attic, guaranteed impeccable and free of too damaged rags.
Live, she has become a fan of it. For about a month, she has favored a method that is increasingly popular on the platform of the leader in social networks. Unlike the photos, with which she used to illustrate her sales, the video seems to attract a larger following. « It's very different. We noticed that there were more and more people doing a Live because it works much better, » she notes. « We especially see the clothes better, if they are damaged or not. The item is truly shown in all its forms and colors.»
For the organization, it turns out to be much less simple than it seems. If the seller just needs to present his merchandise to the camera and the buyer needs to show his interest via comments, the operation can quickly turn into a real headache, requiring several hours of debate.
If you are interested in the floral dress in size M proposed by Tatiana, insert an «I take» in the wake of the comments. Your pretty find will therefore be carefully put aside by its saleswoman. By confirming your purchase by private message, she will then suggest an appointment (at your place, at her place or at the bend of a crossroads) in order to give you your precious purchase.
The problem - and we can imagine it - is that the virtual clientele is bothered to pose bunnies. After all, nothing commits them to come and get it, this dress flowers. « This is certainly the big drawback of selling live », confirms Sandra. « A lot of people do not come to appointments or do not follow up after having reserved an item.» To this, is added the management of the service during the live. « The gap between the video and the comments is difficult to manage », she explains. « We receive 'I take' in all directions but people do not always specify the article that interests them. There is a gap between what we show and what people see, then comment.»
Result - and it is the case to say it - the 3.0 clearance sale can quickly go in all directions. « Very often, we have to bring out the articles that some have spotted ten minutes earlier, ask again for confirmation from those interested, wait for them to respond, etc.», Adds Sandra. « When 50 of them ask us for a thousand different articles, it's up to us to set the limits, otherwise we won't get by.» Arming yourself with patience and organization therefore seems to be the basics of excelling in the art of online thrift stores. « Hope an application that takes care of everything is coming soon.»
Between the sale of articles, the management of comments (sometimes intrusive) and individual reservations, the gift of direct business is not given to everyone. Not to mention that it presents sometimes the risk of «trollistic» or even perverse overflows.
For Sandra and many other 3.0 attic bouncers, the Live method still has more advantages than disadvantages. In an increasingly virtual reality, even for shopping, «people will increasingly turn to video and live,» says Sandra. An observation supported by the professional sphere who affirms that the live vide-dressing promises to be the next techno-revolution in the fabulous world of second-hand fashion.